Email Marketing · Creative Strategy · CRM · Lifecycle Strategy

I build email systems that convert. And keep converting.

Most email lists are sitting on money that never gets collected. I help ecom brands and personal brands fix that — through emails people actually want to open, flows that run 24/7, and a list that lands in the inbox instead of spam.

13×
CTR improvement on first client campaign
44%
Email open rate achieved (health coaching)
24/7
Automated flows converting while you sleep
4
Public email guides used by practitioners

Who I am

Not just
another sender

Most email marketers focus on sending. I focus on the system behind it: opt-in architecture, deliverability infrastructure, sequence logic, and revenue attribution.

Platforms & certifications

Keap / Infusionsoft ✓ Certified HubSpot ✓ Certified ActiveCampaign GoHighLevel Klaviyo Claude (daily) ChatGPT (daily)

The platform changes depending on the client. The approach stays the same: understand the audience, build the logic, test everything, tie it back to revenue.

Key achievements

Numbers that
tell the story

CTR
13×

Click-through rate improvement on first client campaign. 0.1% to 1.3% on the same list, same audience.

Open Rate
27→32%+

Sustained open rate growth on a 1,100-subscriber health coaching list after deliverability and sequence overhaul.

Revenue
4–5 fig. deals

Helped a high-ticket coaching client close their first sales from email, including 4 and 5 figure deals, through a structured welcome and nurture sequence.

Deliverability
Inbox

Moved multiple clients from spam/promotions to primary inbox via SPF/DKIM/DMARC setup, list hygiene and segmentation strategy.

What I do

Six ways I can
grow your email revenue

01
Full email strategy & campaign management

End-to-end ownership: strategy, copywriting, automation, deliverability monitoring, and performance reporting. Built for businesses that want email to be a proper revenue channel.

02
Lifecycle flow architecture

Welcome series, nurture sequences, win-back flows, pre-call sequences. Logic-mapped, copy-complete, and tested. The funnel runs and converts while you focus on other things.

03
A/B testing & experimentation

Hypothesis-driven testing across subject lines, CTAs, copy angles, objection handling, and send timing. Every test documented, every learning applied.

04
Deliverability recovery & infrastructure

SPF/DKIM/DMARC audit and setup, list hygiene, segmentation strategy. Move from spam and promotions back to the primary inbox and stay there.

05
CRM architecture & segmentation

Build the CRM logic that makes automation actually work: segments, tags, triggers, and scoring systems that surface high-intent leads at exactly the right moment.

06
Acquisition-to-email strategy alignment

Most email strategies ignore what's happening at the top of the funnel. I connect paid acquisition insights, angles, objections, and creative data to email copy and sequence logic.

Core skills

The full toolkit

Strategy
Email Growth Strategy CRM Architecture Funnel Development Lifecycle & Retention Segmentation
Optimisation
A/B Testing Hypothesis Design Deliverability Optimization Data Analysis Revenue Impact Tracking
Creative
Copywriting Subject Line Testing Offer Positioning Objection Handling

Free public guides

Published expertise, openly available

Emails landing in spam? I got you covered. Stuck in promotions? Covered. Personal brand or ecom store with no welcome sequence, or one that looks exactly like everyone else's? Yeah, covered too. Four free guides — steal whatever's useful to you. Or reach out if you need help ;)

Professional development

Trained by practitioners,
not textbooks

Advanced email copywriting and marketing strategy mentorship under Sam Robson and Tyler Ryan — practitioners with documented work alongside Grant Cardone, V Shred, Brandon Carter, and Steve Weatherford.

This shaped the core of how I think about email: copy that moves real people, strategies tied to real revenue, and testing that builds actual knowledge — not just data points.

Sam Robson Tyler Ryan Grant Cardone collab V Shred collab

Social proof

Don't take my word for it

Video testimonial

Screenshot testimonials

Testimonial 1
Testimonial 2
Testimonial 3
Testimonial 4
Testimonial 5
Testimonial 6

Work samples

What I've built — see it yourself

Copy & strategy samples

Email copy & strategy samples

Sequences, subject line tests, campaign breakdowns — all in one doc.

View samples

Ad creative

Static ads across lead gen, B2B fitness SaaS, and supplement verticals.

Get in touch

Ready to make email work?

Whether you're looking for a full-time specialist, a contract engagement, or just want to talk strategy — reach out.