Most email lists are sitting on money that never gets collected. I help ecom brands and personal brands fix that — through emails people actually want to open, flows that run 24/7, and a list that lands in the inbox instead of spam.
Who I am
Most email marketers focus on sending. I focus on the system behind it: opt-in architecture, deliverability infrastructure, sequence logic, and revenue attribution.
Platforms & certifications
The platform changes depending on the client. The approach stays the same: understand the audience, build the logic, test everything, tie it back to revenue.
Key achievements
Click-through rate improvement on first client campaign. 0.1% to 1.3% on the same list, same audience.
Sustained open rate growth on a 1,100-subscriber health coaching list after deliverability and sequence overhaul.
Helped a high-ticket coaching client close their first sales from email, including 4 and 5 figure deals, through a structured welcome and nurture sequence.
Moved multiple clients from spam/promotions to primary inbox via SPF/DKIM/DMARC setup, list hygiene and segmentation strategy.
What I do
End-to-end ownership: strategy, copywriting, automation, deliverability monitoring, and performance reporting. Built for businesses that want email to be a proper revenue channel.
Welcome series, nurture sequences, win-back flows, pre-call sequences. Logic-mapped, copy-complete, and tested. The funnel runs and converts while you focus on other things.
Hypothesis-driven testing across subject lines, CTAs, copy angles, objection handling, and send timing. Every test documented, every learning applied.
SPF/DKIM/DMARC audit and setup, list hygiene, segmentation strategy. Move from spam and promotions back to the primary inbox and stay there.
Build the CRM logic that makes automation actually work: segments, tags, triggers, and scoring systems that surface high-intent leads at exactly the right moment.
Most email strategies ignore what's happening at the top of the funnel. I connect paid acquisition insights, angles, objections, and creative data to email copy and sequence logic.
Core skills
Free public guides
Emails landing in spam? I got you covered. Stuck in promotions? Covered. Personal brand or ecom store with no welcome sequence, or one that looks exactly like everyone else's? Yeah, covered too. Four free guides — steal whatever's useful to you. Or reach out if you need help ;)
Professional development
Advanced email copywriting and marketing strategy mentorship under Sam Robson and Tyler Ryan — practitioners with documented work alongside Grant Cardone, V Shred, Brandon Carter, and Steve Weatherford.
This shaped the core of how I think about email: copy that moves real people, strategies tied to real revenue, and testing that builds actual knowledge — not just data points.
Social proof
Video testimonial
Screenshot testimonials
Work samples
Copy & strategy samples
Email copy & strategy samples
Sequences, subject line tests, campaign breakdowns — all in one doc.
Ad creative
Static ads across lead gen, B2B fitness SaaS, and supplement verticals.
Get in touch
Whether you're looking for a full-time specialist, a contract engagement, or just want to talk strategy — reach out.